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Tuesday, August 11, 2015

What can be done to get library customers to return research materials to their libraries?



Based on comments from the post, The Customers do not want to return Research materials (Wednesday, July 29, 2015; http://www.computersavviness.com/2015/07/the-customers-do-not-want-to-return.html)


Abstract. When some students are shown how to use the public library, they are either late in returning the book or they never return the book and keep it for themselves.  Some special libraries and archives have also experienced their own staff “hording” books and hiding them in their offices.  In both scenarios, these customers have started to create their own personal libraries that no one else could use.








Introduction

In some special libraries, corporate libraries, and state archives, I have encountered losing library material to staff due to some of the staff hording it in their offices for their own personal use.  I have also experienced, in some academic institutions, college freshmen refusing to return books to the library.  Once returned, others could use those books.  After reviewing your comments to my posting on the Computer Savviness blog called “The Customers do not want to return research materials”, I have compiled the following thoughts, from your comments to my post, about how to get library customers to return library materials to the library by  increasing the collection development budget, creating the e-book attraction, and incorporating library literacy programs in all course subjects through K-20 grades.

Increasing Collection Development Budget

As many of you have noted in your comments to me, it would be a dream for all librarians to be given a blank check for collection development.  When books disappear off the shelf, replacement copies could be purchased to meet the demand from the library community.  The library could also meet the informational needs of the library customers by purchasing books that they have requested and/or books that will help with their work, school, and personal research projects.  Your comments suggested that when there would be a need for e-books, then the library would design, acquire, and implement an e-book collection.  Not all e-books meet all of the informational needs of the library customer so the librarian would carefully guide the library customer to the physical collection of books to cover the topics needed.

Create the e-book attraction

Through your comments, many of you wanted to offer e-books and physical books to the customer.  This way the library customer would have a wide selection of topics in both formats of books.  They could select and have a desire to come back to see what else the library had waiting for them.   

My undergraduate college freshmen loved their e-book collecting ability through their tablets, smartphones, and laptops.  They told me that it saved them time and money to borrow an e-book from the public library or from a friend’s Kindle bookshelf.  Amazon actually gets library customers to follow the pattern of borrowing a book.  Amazon has stated that “you can lend a Kindle book to another reader for up to 14 days. The borrower does not need to own a Fire or Kindle device and can read the book after downloading a free Kindle reading app. A book can only be loaned one time. Magazines and newspapers are not currently available for lending.  You can loan eligible Kindle books from the product detail page of a book you purchased on Amazon.  During the loan period, you will not be able to read the book that you loaned… If the loan is not accepted after seven days, the book will then become available in your content library and you will be able to loan the book again.” (http://www.amazon.com/gp/help/customer/display.html/ref=hp_rel_topic?ie=UTF8&nodeId=200549320). 

So you would have to know someone who had the book on their Kindle bookshelf in order to “borrow” a Kindle book to avoid having to pay for it.  Through the convenience of the library customer’s tablet, smart phone, or laptop, the following is how to lend a Kindle book:

1.        Go to the Kindle Store from your computer, and then locate the title you'd like to loan.
2.        On the product detail page, click Loan this book. You will be sent to the Loan this book page.
3.        Enter the recipient's e-mail address and an optional message…Be sure to send the Kindle book loan notification to your friend's personal e-mail address and not their Send-to-Kindle e-mail address.
4.        Click Send now.

Since the library customers would be accustomed to checking-out a Kindle book, they would not have difficulty checking-out an e-book from the local library.  As some of you noted in your comments to my post, there are still some limitations to the e-book subjects.  Not every book is in e-book format.  The publishers still use the print format for their books too.   This would also encourage library customers to come back and return any books that they had checked-out.  They can browse through the physical collection for new and old books to meet their informational needs.  The library would meet the informational needs of its library community.  If the library has something the library customers want, then they will be back to browse through the collection again.

As your comments discussed how the problem is sometimes with the library customer wanting to go the supposed “fast-track” and get a question answered through Google, Neil Gaiman, author, stated about librarians at the annual McFadden Memorial Lecture Series hosted by Indianapolis-Marion County Public Library on April 16, 2010, that “In a world where Google can bring you back 100,000 answers, a librarian can bring you back the right one.”   This encourages the library customer to come back for face-to-face help from a human being, the friendly librarian.





Library Literacy Programs in All Course Subjects

Your comments to my blog post have suggested having, field trips for students and staff.  If these library customers are shown how to use the library in their area, they will learn that it is a place to come back to for more research materials that could answer their informational needs.  They will have to keep coming back and returning their books in order to see if there are any books meeting their needs.

The library literacy programs, as your comments noted, should exist throughout the K-20 grades related to all of the course subject areas that library customers would experience throughout their lives.  Some higher educational institutions have created library literacy programs to be embedded, as needed, in some college courses.  As you also noted in your comments, this type of program should not be “as needed” but should be part of all courses.  The skill of using the library has strong relationships to Reading, Writing, and Arithmetic.  The skill has to be encouraged and reinforced just as all other skills taught in the educational system.    

Thoughts on the Subject

All of your comments suggested ways to bring the library customer back to the library.  A library collection that meets the informational needs of the library community (special library, archive, university, and public library) seems to have a possibility of luring library customers back to the library to return books and check more out.  The accessibility that library customers could have to the library through an e-book program, is another way to attract the library customers to the library to check books out and return books.   Some of you have noticed, that library customers sometimes do not come back due to not finding what they needed in the library and/or not having time to come back due to various commitments.    Meeting the library customers’ fascination with e-books could be one of several ways to start an attraction of the library customer to the library.

Many have commented on taking kids on field trips to the local library.  If they have no one to take them or do not have the need to go, they will not go.  If they have to get a grade in school for a research project or a prize in a Summer Reading program, they will go to the library.  That event of going to the library could be an eye-opening time where they see a book they want.  They take it and read it.  They do not want to let go of it.  They do not know that they could possibly experience this thrill again if they returned that book to get another book.  They want that “one” book that answered their question or questions. 

When students and staff take them home, they cannot find them but if they books return them to the library, they would be able to find the books that they have checked out.  It should be emphasized that the library is the best storage place where the books are organized to easily find them again. 
How do you get them to return the book after that “experience” of finding the answer? How do you deal with their fear of not being able to find that answer again in any other library book or source?


Have any thoughts on this topic?  


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